{
  "name": "Tagloom",
  "icp": "Solo Etsy sellers and very small seller teams refreshing handmade or digital-product listings",
  "offer": "Pay $19/month to turn rough product notes into Etsy-ready titles, tags, descriptions, and SEO fixes without spreadsheets or generic prompts.",
  "price": "$19/month",
  "activation_event": "activation:core-action-completed",
  "test_paths": [
    "/",
    "/signup",
    "/dashboard",
    "/pricing",
    "/feedback"
  ],
  "activation_paths": [
    "/dashboard"
  ],
  "analytics_events": [
    "frontend:landing-cta-click",
    "frontend:signup-submit",
    "backend:signup-created",
    "activation:core-action-completed",
    "payment:checkout-click"
  ],
  "feedback": {
    "path": "/feedback",
    "prompt": "What stopped you from using this today?"
  },
  "revenue_path": {
    "pricing_path": "/pricing",
    "checkout_url_present": true
  },
  "distribution": {
    "status": "queued",
    "actions": [
      "post first launch note in Etsy seller communities",
      "email first target list of seller leads"
    ]
  },
  "next_experiment": "Test whether “refresh stale listings in 10 minutes” converts better than the broader generator message on the homepage CTA.",
  "kill_criteria": "If the product fails to collect 8 demand signals within 48 hours of launch, revisit audience or offer positioning.",
  "verification": {
    "signup": true,
    "core_action": true,
    "analytics": true,
    "feedback": true,
    "payment_or_intent": true,
    "distribution_started_or_queued": true
  }
}